Interim Sales Leadership
Need a fractional Head of Sales or Sales Director? We provide experienced interim leaders who hit the ground running and drive immediate impact.
UK B2B Sales Consulting
Driving Revenue.
Building Relationships.
Delivering Results.
AV Sales Consulting partners with ambitious businesses to accelerate sales performance and build high-converting pipelines.
Who We Are
Your Partner in Sales Growth
AV Sales Consulting is a specialist sales consultancy founded to help businesses of all sizes unlock their full revenue potential. With deep expertise across B2B sales strategy, pipeline development, and team performance, we embed ourselves in your business to deliver measurable, lasting results.
We don’t just offer advice. We embed ourselves in your business, drive the actions, and stay accountable for the results.
0+
Years Experience
£0M+
Revenue Generated
Board-Level
Stakeholder Engagement
Complex B2B
Sales & Growth Strategy
What We Do
Specialist Services Built for Growth
Sales Strategy & Planning
We audit your existing sales process and build a bespoke strategy aligned to your growth targets, removing friction and identifying the fastest path to revenue.
Go-To-Market Strategy
Launching a new product or entering a new market? We build GTM plans that generate early traction fast and set you up for sustained growth.
Pipeline Development
From lead generation to pipeline management, we help you build a consistent, scalable flow of qualified opportunities that converts.
Sales Team Coaching
We upskill your sales team with practical coaching, call reviews, and performance frameworks that stick and drive real results.
CRM & Process Optimisation
We audit and optimise your CRM setup and sales processes so your team spends time selling, not administrating.
Why Choose Us
Why AV Sales Consulting?
Hands-On Partnership
We don't write reports and disappear. We work inside your business until we see results, as invested in your success as you are.
Commercial Focus
Every recommendation is measured against one thing: revenue impact. We cut through the noise and focus on what moves the number.
Sector Agnostic
We've worked across SaaS, professional services, manufacturing, automotive, software, and more, bringing cross-sector insight that drives fresh thinking.
No Long-Term Lock-In
Flexible engagements designed around your needs, not ours. We earn our place by delivering value, every single month.
Flexible Engagements
Every business is different, so we keep our engagements flexible. Whether you need ongoing strategic support or a focused project to solve a specific challenge, we’ll structure something that works for your business and budget.
Retained Support
Ongoing fractional or interim sales leadership on a monthly retainer. Ideal for businesses that need consistent senior sales input without the cost of a full-time hire.
Project-Based
A defined scope, clear deliverables, and a fixed timeline. Perfect for go-to-market launches, sales audits, or pipeline builds.
Day & Hourly Rates
For shorter engagements, coaching sessions, or ad-hoc strategic support, we offer day and hourly rates to suit your needs.
Not sure which fits? That’s what the discovery call is for.
Book a Free Discovery Call →
Meet the Founder
Pete Allcock
Pete Allcock is the founder of AV Sales Consulting, with over 15 years of B2B commercial experience spanning enterprise SaaS, MarTech, AdTech, automotive, and retail. He has sold into globally recognised brands including Vodafone, Jaguar Land Rover, Sainsbury’s Bank, Volvo, Sephora, and Decathlon.
Comfortable operating across both leadership and senior individual contributor roles, Pete brings the same rigour to a six-figure pipeline build as to mentoring a commercial team. He founded AV Sales Consulting to give ambitious businesses direct access to that experience, without the overhead of a full-time hire.
Connect with Pete on LinkedInWhat Our Clients Say
Pete brings an exceptional mix of strategic thinking and genuine people skills - he knows how to open doors, but more importantly, how to build lasting relationships that convert into real opportunities.
Pete is highly focused to deliver successful projects whilst also having some of the very best interpersonal skills I have seen in my career. He is adaptable to change and highly resilient which is a key strength.
Pete is the best salesperson I have ever had the pleasure to work with in my career. He is outstanding at all aspects of the sales process and working with all prospects.
Let’s Talk
Ready to accelerate your sales performance? Get in touch and we’ll arrange a free discovery call, no commitment, no hard sell.